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by Joshua Greenbaum, Contributing Editor   Those of us who spend too much time immersed in technology sometimes get out of touch with what is really going on, so it was with some interest that I looked at the responses to a recent survey conducted by Sage Software . The results were definitely not what this self-confessed techno-nerd expected. Sage, with thousands of manufacturing customers worldwide using its business management software, is a true specialist in the mid-market, and its survey respondents came overwhelming from companies with less than $100 million in revenues. What drew my attention was a question that asked where customers were most likely to spend their money in the next year. The results were sobering: Technology didn't even make the top three. The first order of business for Sage's customers, according to the survey, is to spend more on marketing. Number two is employee salaries, and number three is training. Not far behind, but definitively in fourth place, is our old friend technology. [Click to continue] |