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Editorial from the August 2006 issue of Managing Automation

Oracle Goes Vertical

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One of the hottest guessing games in the enterprise software industry involves Oracle Corp.'s vertical strategy. The company has promised extensive verticalization of its forthcoming Fusion suite, and has vowed to acquire or partner its way into a competitive position with SAP in a number of key markets.

Nonetheless, it was a little surprising to see where Oracle went to find key industry expertise in that all important super-vertical: government aerospace and defense. The expertise put it over the top against SAP, itself no slouch in this department, and came from a company that has faced down Oracle in mid-market manufacturing for a number of years.

So, who helped put Oracle in the driver's seat for a massive U.S. Air Force contract that will replace 500 legacy systems with a best-of-breed solution to be deployed to over 250,000 desktops worldwide?

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