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by Stephanie Neil, MA Editorial Staff Posted on Friday, November 03, 2006 3:10:08 PM   | Abstract: | Commerce optimization application combines a transaction processing engine with in-line analytics to remove sales channel mystery. |
The bud of a great idea is often concealed within casual conversation at a bar. That's exactly how Edge Dynamics Inc. got its start. The company, headquartered in Redwood City, CA, with an office in Philadelphia, was founded in 2002 by John McGrory and Henry Olson, both of whom were working at the time at a company called RedKlay, an enterprise software and service firm delivering e-business applications to manufacturing companies. As the two wondered about the future of B2B, it became clear that there was a gray area in e-commerce that is often caused by excess inventory in the channel and unexpected fluctuations in order patterns. "The genesis of the company was around thinking about and investing in the next generation of B2B commerce," says John McGrory, president and CEO. "We thought a lot about whether companies are equipped for the next stage. The initial stage is getting the infrastructure and some degree of basic automation. But what about the future? Are companies equipped to get there? Our hypothesis was that they are not." [Click to continue] |