A Company to Watch: Boomi

Taking on-demand to a whole new level, Boomi's software lets users integrate SaaS applications via the Web.

Posted on Oct 02, 2008

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Boomi, founded in 2000, provides hosted business integration services for small and mid-sized businesses through its Boomi OnDemand product.

With more than 350 clients in 11 countries, Boomi uses what it calls a visual process designer to integrate software-as-a-service (SaaS) and on-premise applications over the Web. Customers need not install hardware or appliances; they can set up the integration themselves via a Web browser. Boomi offers a try-and-buy option. And, once customers decide to buy, they need only purchase the specific integration connections they require.

Boomi offers pre-built integrations — using a collection of proprietary interfaces, database connections, and Web services — to SaaS applications, such as Salesforce.com and Netsuite, and on-premise applications, including Oracle E-Business Suite, SAP, and Siebel.

Once Boomi identified integration among SaaS and on-premise applications as a key requirement for increasing numbers of customers, President and CEO Bob Moul says, the solution became simple. "There was a very dramatic problem in the SaaS community. Integration was the number one impediment," he says. "The traditional integration product was costly, complex, and hard to maintain. [It] became a major barrier. We brought a fully on-demand solution to solve it."

Boomi OnDemand, like SaaS applications such as Salesforce and Netsuite, is purchased on a monthly subscription basis. The product targets manufacturing, logistics, finance, insurance, distribution, and e-commerce companies. Connecting with the Boomi service system allows users to interoperate with other companies, enabling what Moul calls "a social network for SaaS applications."

Jeff Kaplan, founder of ThinkStrategies, a strategic consulting services company that guides IT buyers, says Boomi has already gained recognition by competitors. "Boomi is still not a household word, but they are worth paying attention to," he says. "[They] have succeeded as an emerging, viable market leader in a short period of time."

  • Founded: 2000 (went on-demand in 2006)

  • Product/Category: Boomi OnDemand for application

    integration

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