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Editorial from the October 2008 issue of Managing Automation

A Company to Watch: Boomi

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Abstract:Taking on-demand to a whole new level, Boomi's software lets users integrate SaaS applications via the Web.
Keywords:hosted business integration services

Boomi, founded in 2000, provides hosted business integration services for small and mid-sized businesses through its Boomi OnDemand product.

With more than 350 clients in 11 countries, Boomi uses what it calls a visual process designer to integrate software-as-a-service (SaaS) and on-premise applications over the Web. Customers need not install hardware or appliances; they can set up the integration themselves via a Web browser. Boomi offers a try-and-buy option. And, once customers decide to buy, they need only purchase the specific integration connections they require.

Boomi offers pre-built integrations — using a collection of proprietary interfaces, database connections, and Web services — to SaaS applications, such as Salesforce.com and Netsuite, and on-premise applications, including Oracle E-Business Suite, SAP, and Siebel.

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