10 DDSN Behaviors

Here are the 10 behaviors that AMR Research says define organizations that have adopted a demand-driven supply networks philosophy.


Posted on Jan 03, 2006

At its recent Executive Leadership Conference in Boston, AMR Research Inc. vice president Roddy Martin presented the 10 behaviors the research company says define organizations that have adopted a demand-driven supply networks philosophy. Here they are (in no particular order):

  • Business-led vision, goals and defined outcomes focus
  • Business-change leader and change management process
  • Cross functional value-chain-oriented organization
  • Outside-in, sense-and-respond focused performance metrics
  • A customer and product focused culture
  • The use and leverage of technology as an enabler
  • Unified demand data and insights as a core intelligence capability
  • A prioritized roadmap starting immediately with priorities like event management, demand visibility and collaboration processes such as S&OP
  • Core capabilities like predictable product supply and strategic sourcing as a foundation
  • The use of cross-functional information to enable collaboration and agility trade-offs across the value chain (technology, organization, culture)

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