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Reporter's Notebook: Contending with China's Supply Chain Challenges

Posted on Tuesday, March 14, 2006 9:00:00 AM                                  Digg This Article   Add to Delicious

SHANGHAI -- About two dozen supply chain executives from around the world gathered here earlier this month to discuss the business-technology challenges of managing their dispersed and diverse supplier networks in China, a country rich in opportunity but short on support infrastructure.

Sponsored by the Supply-Chain Council and GeorgiaTech's Executive Masters in International Logistics program, the Supply-Chain Executive Forum attracted senior supply-chain managers from Lowe's Companies, Sealed Air Corp., BMW Manufacturing Corp., The Walt Disney Co., Motorola Corp., Hewlett-Packard Co., Intel Corp., and Dell Inc., among others.

Carrefour China president Jean-Luc Chereau kicked off the forum with a presentation about the logistical difficulties of distributing retail products within China, a market that accounts for 22% of the world's population. Carrefour entered China in 1995, and now has 73 hypermarkets in 28 of the largest cities. The company had €2 billion in sales last year, and was the leading foreign retailer in the country.

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