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Partnership Aims to Ensure Demand Signal Accuracy at CPG Companies

Posted on Thursday, May 01, 2008 4:32:44 PM                                  Digg This Article   Add to Delicious

Abstract:Combined technology from Relational and Teradata targets inventory optimization efforts between CPG suppliers and retailers.

Enterprise data warehousing specialist Teradata has partnered with Relational Solutions, a provider of point-of-service data integration software and services, to provide an enterprise demand signal repository (DSR) product aimed at consumer goods companies striving to deliver the right inventory at the right time to retailers. DSRs can be used to discover previously unknown patterns in such areas as consumer demand, multi-channel inventory sell-through, promotion optimization, and overall product profitability, the companies said.

Version 5.5 of Relational's flagship product, POSmart, which automates the integration and harmonization of POS data with internal data, includes a POS Manager to simplify and streamline the management of POS data. Users can reorganize items into categories, view statistics on issues such as rejected products, manage duplicates, back data out, and edit attributes such as store and item information. POSmart also enables analysis of promotions, customer demographics, store cluster, sales trending, profit, and revenue. POSmart's interface, BlueSky Portal, features dynamic reporting capabilities that allow information to be represented graphically and exported.

Relational Solutions will optimize POSmart for use with Teradata, which provides a single, application-neutral repository for an enterprise's current and historical data, as well as analytics and infrastructure capabilities to create an enterprise view of multiple customer POS streams integrated with rich internal data sources.

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