Partnership Aims to Ensure Demand Signal Accuracy at CPG Companies

Combined technology from Relational and Teradata targets inventory optimization efforts between CPG suppliers and retailers.


Companies Mentioned
Posted on May 01, 2008

Enterprise data warehousing specialist Teradata has partnered with Relational Solutions, a provider of point-of-service data integration software and services, to provide an enterprise demand signal repository (DSR) product aimed at consumer goods companies striving to deliver the right inventory at the right time to retailers. DSRs can be used to discover previously unknown patterns in such areas as consumer demand, multi-channel inventory sell-through, promotion optimization, and overall product profitability, the companies said.

Version 5.5 of Relational's flagship product, POSmart, which automates the integration and harmonization of POS data with internal data, includes a POS Manager to simplify and streamline the management of POS data. Users can reorganize items into categories, view statistics on issues such as rejected products, manage duplicates, back data out, and edit attributes such as store and item information. POSmart also enables analysis of promotions, customer demographics, store cluster, sales trending, profit, and revenue. POSmart's interface, BlueSky Portal, features dynamic reporting capabilities that allow information to be represented graphically and exported.

Relational Solutions will optimize POSmart for use with Teradata, which provides a single, application-neutral repository for an enterprise's current and historical data, as well as analytics and infrastructure capabilities to create an enterprise view of multiple customer POS streams integrated with rich internal data sources.

"Teradata combined with POSmart offers our customers a highly scalable demand signal repository," said Rob York, Relational's president, adding that downstream POS data integrated with internal ERP data and third-party syndicated data can be leveraged across business units. "Our joint customers will gain high business value by eliminating store-level stock-outs and optimizing inventory right down to the store shelf," York said.

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