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SAP Customer Relationship Management (SAP CRM) by SAP America :: Last updated on January 23, 2008

The SAP Customer Relationship Management (SAP CRM) application provides best-in-class functionality for marketing, sales, and service. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.

SAP CRM has helped the best-run companies in more than 25 industries make the most of their relationships with customers. With SAP CRM, your organization can capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes across customer touch points, and quickly adapt to changing business and customer needs.

Key Features

• Marketing:
• Make intelligent business decisions with enhanced customer insights
• Increase marketing velocity and speed to market
• Maximize visibility into and control of your entire marketing process
• Drive customer demand
• Increase returns on your marketing investments
• Sales:
• Grow profitable relationships
• Maintain focus on productive activity
• Eliminate barriers to productivity
• Improve sales efficiency
• Service:
• Transform service into a profitable line of business
• Increase customer loyalty
• Drive revenue
• Reduce costs of customer service and field service
• Decrease service giveaways
• Web channel enablement
• Drive revenue and extend market reach
• Increase customer convenience and satisfaction
• Reduce the cost of sales and support
• Build lasting customer loyalty
• Improve sales and service profitability
• Running an interaction center:
• Increase customer satisfaction
• Improve credibility with your customers

Contact Information

SAP Customer Relationship Management (SAP CRM)  Resource Center

WHITE PAPERS CASE STUDIES WEBCASTS VIDEO/PODCASTS RESEARCH E-BROCHURE   Achieving Compliant Manufacturing Excellence Discover how real-time performance management and continuous improvement can lead to manufacturing excellence. Sustained Growth through Operational Excellence Discover the challenges and benefits of achieving and maintaining operational excellence. Achieving Sourcing Excellence: A Three-Year Plan for Success Learn how to add value to your organization by attaining sourcing excellence. Best Practices: The High-Tech Supply Chain Challenge Examine how adoption of industry best practices can fuel excellence in supply chain operations. In Pursuit of the Perfect Plant Learn how to achieve your vision of a fully integrated, seamlessly operational factory. Optimal Service Parts Management Learn how Cat Logistics implements demand planning and its development of best-in-class processes. Reverse Auction Best Practices Discover strategies to bring transparency in the sourcing process. Enabling Profitable Growth Through Procurement Learn how forward-looking executives recognize that procurement organizations can contribute beyond cost savings. The Service Revolution in Global Manufacturing Industries Learn why joining the service revolution is essential for your company to ensure future success. Customer Success: Dow Corning Optimizing operational performance to sharpen competitive advantage. Customer Success: Eastman Chemical Transforming data into a single version of the truth. Integrated Sourcing and Procurement for Sustainable Savings Need to save money in the procurement process? Close the loop between sourcing and procurement. No webcasts available for SAP Customer Relationship Management (SAP CRM) at this time. Please view more related resources from SAP America No content available. Please browse ManagingAutomation.com's Video/Podcast section, which contains videos and audiocasts that may be useful to your research. Wyeth Focuses on Integrated Operations Learn how a life sciences company succeeded with real time visibility into its manufacturing operations. Efficient Manufacturing Operations in Chemical Companies Learn how your chemical company can realize highly efficient operations to lead the competition. Efficient Manufacturing Operations for IM & C Companies See what your IM&C company can do to reduce costs and achieve highly efficient operations.

Core Capabilities

• Customer Relationship Management (CRM)
• Partner Relationship Management

Industries

• Aerospace and Defense
• Automotive OEM
• Automotive Supplier
• Chemicals
• Consumer Packaged Goods - Beverage, Tobacco
• Consumer Packaged Goods - Food Products
• Consumer Packaged Goods - House, Health, Beauty Products
• Electrical Equipment
• Electronics and Semiconductors
• Hi-Tech (Computers, Communications, Office)
• Industrial/Heavy Equipment and Machinery
• Instruments and Controls
• Medical Devices
• Metals - Fabrication and Assembly
• Metals - Primary (Mills, Foundries)
• Miscellaneous Manufacturing
• Oil and Gas
• Other Transportation (Railroad, Ships, Boats)
• Pharmaceuticals
• Plastics and Rubber Products
• Pulp and Paper
• Textiles and Apparel

Platforms

• IBM AIX
• IBM OS/400
• Microsoft Windows CE
• Microsoft Windows NT/2000/XP
• Microsoft Windows Server 2003
• Palm OS

Databases supported

• IBM DB/400
• IBM DB2
• Informix
• Microsoft SQL Server
• Oracle

Target Business Size(s)

• Large (501+ users)
• Mid-Size (101-500 users)
• Small (1-100 users)

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