Ask the Manufacturing Execution Systems (MES) Expert: Scheduling Assistance
 Asked on | Q | Hello. I am working as a Merchandiser-Marketing for one of largest garment manufacturing organizations in India, which employs more than 60,000 people and has 60 factories in India. Our management has started a kaizen promotion office to implement the lean management system in areas from product development to execution of the bulk garments. I have 5 years of industrial experience, but I am new to the kaizen techniques and the concept behind them. I hope you can advise me how this lean management system will be effective in marketing and merchandising – outside the production processes. I also hope you can recommend any excellent training centre to learn the concept thoroughly for the better application and improvement in taking preventive action and developing creativity. Will be thankful to you for your valuable advice.
Warm regards
Arjun Arjun Kumar(9), Bangalore |
| A | The 'DNA of Lean' (Spear et al) is defined as: activities, pathways, and linkages (i.e. process). As long as there is a process and a customer, lean applies. To recognize that a process exists is a start. Any process can be defined and improved upon (kaizen). The key lean concepts of standard work, flow, and even pull can be applied to the marketing process. For further information, please visit a recent article available here -- click on 'News' to find the article about the application of lean thinking to the sales function. There are some references to marketing within of as well. It defines the general approach we take to all processes -- Stabilize, Standardize, Visualize, Improve (continuously). |
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