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All Demand Driven Supply Networks questions

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  • Quantifying Product Life Span
    I am doing a research paper for a marketing class in college and my question is: What is the average product life cycle of the products coming out in the cosmetology industry? Example: a new line of hair care I know there are new product lines coming out all the time, so you know what the product life cycle is before consumers move on to try the next new brand?
  • Connecting the Demand-Driven Dots
    Mr. Masson, It has been my observation that wholesale distibutors have been the weak link in the supply network. Connectivity issues and questions of data security have created a bottleneck where local distributor stocks are involved. How do you see this being addressed in the future?
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Meet the expert

Colin Masson

Research Director, AMR Research Inc.

Colin is a research director for manufacturing operations and chemical and process industries at AMR Research. He began his career with National Chemical Products, a Division of Sentrachem and now a Dow Chemical subsidiary, in plant operations, working with the company for fourteen years and eventually serving as Chief Information Officer. He also served as Chief Technology Officer for Marcam, a process Enterprise Resource Planning (ERP) company, in addition to working at Invensys developing the company's real-time enterprise strategy. His expertise also includes business process management and enterprise application integration. Masson holds a BSc Honors in Chemical Engineering from The University of Surrey, England.
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