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Demand Driven Supply Networks Questions

Quantifying Product Life Span

QI am doing a research paper for a marketing class in college and my question is: What is the average product life cycle of the products coming out in the cosmetology industry? Example: a new line of hair care I know there are new product lines coming out all the time, so you know what the product life cycle is before consumers move on to try the next new brand?

Connecting the Demand-Driven Dots

QMr. Masson, It has been my observation that wholesale distibutors have been the weak link in the supply network. Connectivity issues and questions of data security have created a bottleneck where local distributor stocks are involved. How do you see this being addressed in the future?

QTest 1. JL
Meet the expert

Colin Masson

Research Director, AMR Research Inc.

Colin is a research director for manufacturing operations and chemical and process industries at AMR Research. He began his career with National Chemical Products, a Division of Sentrachem and now a Dow Chemical subsidiary, in plant operations, working with the company for fourteen years and eventually serving as Chief Information Officer. He also served as Chief Technology Officer for Marcam, a process Enterprise Resource Planning (ERP) company, in addition to working at Invensys developing the company's real-time enterprise strategy. His expertise also includes business process management and enterprise application integration. Masson holds a BSc Honors in Chemical Engineering from The University of Surrey, England.
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