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The Customer Relationship Management (CRM) Knowledge Center

Customer Relationship Management (CRM) Magazine Features

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How Clean Is Your Data?
October 2008 - Even as they distribute systems around the globe, manufacturers need to make sure the data they rely on is consistent, clean, and accurate. A master data management strategy can help.

Software-as-a-Service Grows Up
October 2008 - Rather than merely delivering existing functions in an on-demand format, the next-generation SaaS products provide innovative value-added capabilities.

Four Pillars of Service Data Management
July 2008 -

Harvesting the Suggestion Box
July 2008 - Too many manufacturers ignore the information generated by their customer service processes. Now an emerging set of tools can help them improve products and processes by capturing, analyzing, and applying this valuable data.

Is the Price Right?
July 2008 - Most executives intuitively know that pricing matters, but few have the tools to determine either how much it matters or how to start fixing it. But that may be starting to change.

Driving RFID
May 2008 - Like its corporate parent, Wal-Mart, retail heavyweight Sam's Club has implemented an RFID program that requires its suppliers to tag goods or face fines.

The Quest for the Perfect Order
March 2008 - Saddled with a mishmash of systems, many manufacturers see perfect order performance as an impossible dream. New order management and integration tools, however, can help bring improvements.

Reformulating CRM's Value
December 2007 - Dissatisfied with a sales force automation-centric view of CRM, Dow Corning has invested in building a new collection of portal-based applications that pull data from and promote collaboration across the enterprise.

Locking onto Cyber-Security
November 2007 - All manufacturers can learn from the chemical industry's comprehensive efforts to secure assets in the enterprise and on the plant floor.

Maintenance No Longer on Schedule
September 2007 - The latest trend in industrial equipment maintenance is the shift from preventive to condition-based monitoring with an unexpected benefit (hint: think green).

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