Sony Electronics' Customer Focus and Channel Collaboration Result in Wal-Mart Supplier of the Year Award.

What Can Your Business Learn?

How does one of the world’s largest electronics manufacturers become Supplier of the Year at the world’s largest retailer? Faced with volatile economic conditions and an unstable demand signal, Sony Electronics took aim at improving its demand-sensing and demand-shaping capabilities. Segmenting its retailer and end-user customer requirements highlighted the need to better manage store-level demand patterns. By collaborating with its partners, Sony Electronics improved demand visibility and optimized replenishment planning, which resulted in a better customer experience, faster inventory turns, an uptick in revenue and ultimately being named Wal-Mart Supplier of the Year.

Join Charles (C.J.) Wehlage, Vice President, Supply Chain Solutions, Sony Electronics and Kelly Thomas, Senior Vice President, Manufacturing, JDA Software as they give you an inside look at how technology is dramatically changing the relationship between manufacturer and retailer for the better. In this thought-provoking one-hour webinar, you will discover the powerful software solutions and methodologies employed to drive this fundamental change.

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  • Charles Wehlage Vice President, Supply Chain Solutions Sony Electronics

    Charles Wehlage

    Vice President, Supply Chain Solutions
    Sony Electronics

    Charles (C.J) Wehlage is vice president of supply chain solutions for Sony Electronics and is responsible for the transformation and implementation of SEL's information technology strategy in support of the company’s goals.

    Before his current role, Wehlage worked in supply chain and technology positions at Apple, Bose, and EMC. In his most recent role at AMR Research, Wehlage advised high tech clients such as Samsung, LG, Motorola and Intel, on supply chain strategies. Wehlage has built new product introduction teams in Singapore, led a successful $1.1B acquisition team, and implemented large scale ERP projects.

    Wehlage graduated from Penn State University with dual degree in industrial engineering and statistics, and an MBA from Boston College. He is APICS CSCP (Certified Supply Chain Professional), Six Sigma, and an adjunct professor of supply chain at Northeastern University & University of San Diego.

  • Kelly Thomas Senior Vice President, Manufacturing JDA Software

    Kelly Thomas

    Senior Vice President, Manufacturing
    JDA Software

    Kelly Thomas is senior vice president of Manufacturing Industries at JDA Software. He has more than 27 years of experience in designing, developing, and implementing supply chain management, manufacturing execution, and supplier relationship management solutions, including implementations at more than two dozen Fortune 500 companies. Thomas is the author of a number of papers in the areas of supply chain management, manufacturing execution, and associated supporting technologies. He has been a frequent speaker at industry conferences including CSCMP, OSAT, AutoLog, AIAG, IE Group, and Nikkei. He is a former board member of the Supply Chain Council.


  • Chris Chiappinelli Online Editor, Managing Automation

    Chris Chiappinelli

    Online Editor, Managing Automation

    Chris Chiappinelli joined Managing Automation as Managing Editor in 2005 and became editor of ManagingAutomation.com in 2007. Prior to that, he spent five years as associate editor and online manager of Area Development, a magazine dedicated to facility planning for manufacturers, and the leading publication in its field. Chris attended the Newhouse School at Syracuse University and graduated with a degree in magazine communications.

JDA Software Group, Inc.

JDA® Software Group, Inc. (NASDAQ: JDAS), The Supply Chain Company®, is a leading provider of innovative supply chain management, merchandising and pricing excellence solutions. JDA empowers more than 6,000 companies of all sizes to make optimal decisions that improve profitability and achieve real results in the discrete and process manufacturing, wholesale distribution, transportation, retail and services industries. With an integrated solutions offering that spans the entire supply chain from materials to the consumer, JDA leverages the powerful heritage and knowledge capital of acquired market leaders including i2 Technologies®, Manugistics®, E3®, Intactix® and Arthur®.