Webcast

Business Model Innovation in Services: Delivering Competitive Advantage

sponsored by Cisco Systems Inc.

This Webcast is brought to you by Manufacturing Executive in partnership with the Institute for Manufacturing:

Manufacturing Executive Institute for Management

The service sector now accounts for more than 70% of economic activity in developed economies. Many of these services are complex to design and deliver, involving business-to-business collaborations and networks. Besides business-to-business services, we also see many manufacturing firms looking to services as a way of increasing their product range.

This Webinar will see Prof. Andy Neely, director of the Cambridge Service Alliance, introduce new research from the alliance with the pending publication of a new paper entitled “Service Business Model Innovation in the 21st Century.” This upcoming white paper will present the latest findings from research completed by the Cambridge Service Alliance, exploring the how, what, and why of service business model innovation. Drawing on case studies from a wide range of public and private sector organizations, the Cambridge Service Alliance research team has been:

  • Identifying why and how firms are innovating their service business models.
  • Exploring the barriers to successful business model innovation and the key enablers of success.
  • Discovering how the service eco-system within which firms operate influences the evolution of business models.

Following this, BAE/IBM (TBC) will provide an industrial perspective on how service has driven them to research and develop new innovative business models. Delegates will hear views on:

  • What is service business model innovation and why does it matter?
  • How can service business model innovation be driven?
  • What are the key success factors for service business model innovation?
  • What are the key challenges that exist when implementing new business?

Panelists

  • Andy Neely Director, Cambridge Service Alliance University of Cambridge

    Andy Neely

    Director, Cambridge Service Alliance
    University of Cambridge

    Professor Andy Neely holds joint appointments at Cambridge University and Cranfield School of Management. He is also Deputy Director of the Advanced Institute of Management Research, the UK's Management Research Initiative. Previously he has held appointments at London Business School, Cambridge University, where he was a Fellow of Churchill College, Nottingham University, where he completed his PhD and British Aerospace. He was elected a Fellow of the Sunningdale Institute in 2005, a Fellow of the British Academy of Management in 2007 and an Academician of the Academy of Social Sciences in 2008.

    Andy is widely recognised as one of the world's leading authorities on organisational performance measurement and management. He has authored over 100 books and articles, including "Measuring Business Performance", published by the Economist and "The Performance Prism", published by the Financial Times. He has won numerous awards for his research and chairs the Performance Measurement Association, an international network for those interested in the performance measurement and management. Currently he is researching issues of performance and innovation in service businesses.

Moderator

  • Paul Tate Executive Editor Manufacturing Executive

    Paul Tate

    Executive Editor
    Manufacturing Executive

Cisco Systems Inc.

Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions are the foundation of these networks.
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