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by Deborah Asbrand, Contributing Editor Posted on Tuesday, October 03, 2006 10:00:00 AM   | Abstract: | IDEO's Tom Kelley offers tips on spurring innovation when incremental change is no longer good enough. |
Tom Kelley is the general manager of IDEO, the 450-person company product design pioneer known for its groundbreaking work for Apple, Baxter Healthcare, Caterpillar, Kraft, and a host of other manufacturing icons. He is the author of the best sellers The Art of Innovation and The Ten Faces of Innovation. In this exclusive interview, he explains how manufacturers can spur innovation within their companies. Q: Do you find more client companies coming to IDEO these days looking for big-bang ideas as opposed to more iterative innovations? [Click to continue] |